1. Introduction
This Cookie Policy explains how Alvante Ltd uses cookies and similar technologies on its websites, digital platforms and online services.
Alvante Ltd
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom
Alvante Ltd operates under multiple brands, trading names, domain names and online marketplace storefronts. All such digital channels are owned and controlled by Alvante Ltd.
Our website, https://alvante.co.uk, uses cookies and similar technologies (for convenience all technologies are referred to as “cookies”). Cookies may also be placed by third parties we have engaged.
This Cookie Policy explains:
- what cookies are
- how and why we use them
- the types of cookies we use
- the data they collect
- how you can control them
- your rights in relation to personal data
This policy should be read together with our Privacy Policy.
By continuing to use our websites, you agree to the use of cookies as described in this policy, except where you have set your preferences through our consent management tool or your browser settings.
2. What Are Cookies?
A cookie is a small simple file that is sent along with pages of this website and stored by your browser on the hard drive of your computer or another device. The information stored therein may be returned to our servers or to the servers of the relevant third parties during a subsequent visit.
Cookies may be:
- first-party or third-party
- session-based (deleted when you close your browser)
- persistent (stored until expiry or manual deletion)
3. Scripts
A script is a piece of program code that is used to make our website function properly and interactively. This code is executed on our server or on your device.
4. Web Beacons
A web beacon (or pixel tag) is a small invisible piece of text or image used to monitor traffic on a website and user behaviour.
5. Legal Basis for Using Cookies
We use strictly necessary cookies on the basis of our legitimate interests in operating secure and functional websites.
All other cookies and tracking technologies are used only with your consent in accordance with the UK GDPR and the Privacy and Electronic Communications Regulations (PECR).
You may withdraw or modify your consent at any time.
6. Google Consent Mode v2
Our websites implement Google Consent Mode v2. This communicates your consent choices to Google and adjusts the behaviour of Google tags accordingly.
Where consent is denied, measurement and advertising functions operate in a restricted mode using non-identifying signals.
Where consent is granted, full functionality may be enabled including analytics, advertising personalisation and conversion tracking.
Consent signals may be shared with Google to ensure compliance with UK and EEA requirements.
7. Categories of Cookies We Use
7.1 Strictly Necessary Cookies
These cookies are essential for the operation, security and core functionality of our websites and cannot be disabled.
They include cookies used for:
- page navigation
- secure login and authentication
- shopping basket and checkout functionality
- account management
- load balancing
- network management
- fraud and abuse prevention
- consent preference storage
- website security and firewall services
- payment processing
- session continuity
- server stability and performance
7.2 Performance and Analytics Cookies
These cookies allow us to understand how visitors use our websites and to improve performance and usability.
They may collect information such as:
- pages visited
- time spent on pages
- user journeys
- traffic sources
- click and scroll behaviour
- site speed and performance
Analytics services may include:
- Google Analytics 4
- Google Tag Manager
- Microsoft Clarity
- Bing Analytics
- other analytics and reporting platforms
These tools may operate using cookies, event tracking, modelling, server-side tracking or similar technologies.
7.3 Functionality Cookies
These cookies enable enhanced features and personalisation such as:
- remembering your preferences
- live chat functionality
- video playback
- language and region selection
- user interface customisation
- product comparison tools
- form auto-completion
- saved wish lists or favourites
7.4 Advertising, Marketing and Remarketing Cookies
These cookies are used to:
- deliver relevant advertising
- measure campaign performance
- build audiences for advertising
- enable remarketing
- track conversions
- limit ad frequency
- match users across devices
They may be set by services such as:
- Google Ads and related Google services
- YouTube
- Meta (Facebook and Instagram)
- Microsoft Advertising
- TikTok
- affiliate and programmatic advertising platforms
These technologies may use cookies, pixels, hashed identifiers or probabilistic matching.
7.5 Personalisation and Profiling Technologies
Where consent is provided, cookies and similar technologies may be used to:
- remember product and content preferences
- provide tailored recommendations
- customise marketing content
- analyse purchasing behaviour
- segment audiences
7.6 E-Commerce and Transactional Cookies
Used when you:
- place an order
- add items to your basket
- create or log into an account
- use customer portals
These cookies support secure checkout, order processing, payment validation, tax and shipping calculations, fraud detection, account authentication and session persistence.
7.7 B2B / Trade Account Cookies
Trade and wholesale areas of the website may use cookies to:
- manage secure access to restricted content
- store pricing visibility preferences
- maintain credit account sessions
- enable bulk ordering tools
- support document access and downloads
- track account activity for security and audit purposes
7.8 Social Media and Embedded Content Cookies
On our website we may include content from platforms such as:
- X (formerly Twitter)
- TikTok
- Disqus
- Snapchat
This content may place cookies and process data for personalised advertising and analytics. Some providers may be located outside the United Kingdom.
7.9 Customer Support and Communication Cookies
Used to support:
- live chat systems
- chatbots
- helpdesk platforms
- ticketing systems
- communication tools
7.10 Testing, Development and Optimisation Cookies
Used for:
- A/B testing
- multivariate testing
- feature rollouts
- performance monitoring
- error tracking and debugging
7.11 Security and Fraud Prevention Cookies
Used to:
- detect malicious activity
- prevent unauthorised access
- protect customer accounts
- maintain platform integrity
- monitor network traffic
8. Server-Side and Cookieless Tracking
Some measurement and advertising technologies may operate without placing cookies directly in your browser. These may use server-side event tracking, aggregated data, modelled conversions and privacy-enhancing technologies, and operate in accordance with your consent choices where required.
9. Placed Cookies
The cookies actually used on our website are listed below.
This table is automatically generated and updated by our cookie management system and shows:
- cookie name
- provider
- purpose
- retention period
- cookie type
10. Data Collected Through Cookies
Information collected may include:
- IP address
- device identifiers
- browser and operating system
- approximate geolocation
- interaction data
- transaction data
- referrer URLs
- advertising identifiers
This data may be combined with other information where permitted by law and in accordance with our Privacy Policy.
11. International Data Transfers
Some providers process data outside the United Kingdom. Where this occurs, appropriate safeguards are used in accordance with UK data protection law.
12. Consent and Managing Your Preferences
When you first visit our website, you are presented with a cookie consent tool that allows you to:
- accept all cookies
- reject non-essential cookies
- customise your settings
You may change your preferences at any time.
You can also control cookies through your browser. Blocking certain cookies may affect website functionality.
13. Enabling, Disabling and Deleting Cookies
You can use your browser to automatically or manually delete cookies. You can also set your browser to notify you each time a cookie is placed.
If you delete cookies, they will be placed again after your consent when you revisit the website.
14. Retention Periods
Cookies are stored for varying periods depending on their purpose. Some expire when you close your browser. Others remain until they reach their defined expiry date or are manually deleted.
15. Your Rights With Respect to Personal Data
You have the right to:
- know why your personal data is needed and how it is used
- access your personal data
- correct or delete your personal data
- withdraw your consent at any time
- transfer your data to another controller
- object to the processing of your data
You also have the right to submit a complaint to:
- the Information Commissioner’s Office (ICO)
- the Jersey Office of the Information Commissioner
- the Office of the Data Protection Authority in Guernsey
16. Contact Details
Alvante Ltd
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom
For questions and/or comments about this Cookie Policy, please contact us via our website.
Last updated: 21 February 2026